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This month, we held our second Off the Clock event, titled 'Be Challenger - What it takes to be a challenger brand.' The night featured inspiring talks from Rob Wilson (Toast Ale), Oxana Hammond (Elvie), and Micah Douglas (OceanSaver). We created a short video of our highlights.
Be willing to confront industry norms. Speak out against outdated practices, advocate for change, and position your brand as a thought leader in your niche.
Be Brave
02
Be Human
Understand your customers' needs, preferences, and pain points. Insight-led brand identities and brand campaigns can set you apart from less agile competitors.
03
Be Agile
Stay nimble and adaptable. Be quick to adjust your strategies and seize emerging opportunities. Make the most of cost-effective marketing tactics to gain attention and disrupt the market.