Developing a brand and launch campaign to create new fundraising avenues for national wildlife charity, the Whale and Dolphin Conservation.
WDC required a creative partner to help build a digital brand aesthetic and microsite design for a new gaming product. The visual identity needed to offer a cohesive and professional-looking experience for gamers and donors looking for opportunities to support WDC through gaming.
ORCA was commissioned to build a campaign identity to complement the current WDC brand, whilst upholding the organisation's reputation in the gaming community. We created an engaging campaign name and tagline to accompany a downloadable digital campaign pack, enabling gamers to become WDC brand ambassadors by using the created assets whilst streaming.