Challenge
Quadmark is a global training and learning consultancy that builds next generation learning experiences for employees, partners and customers of tech businesses. In an increasingly crowded and serious category, Quadmark were blending in with the competition and experiencing low levels of brand awareness, engagement and conversion.
Objective
To redefine Quadmark's position in the market as a positive disruptor and reinvigorate the brand.
Strategy
Our strategic phase covered everything from in-depth stakeholder interviews to a positioning and purpose workshop where we defined the brand positioning, archetype, vision and tone of voice. These strategic foundations paved the way for us to build a distinctive and cut-through visual identity for Quadmark.
Identity
To create a cohesive and future proofed identity, we used the core brand proposition of ‘positive human growth’ to guide us. Our ambition was to create a brand that connected with people on a down to earth and human level whilst also showcasing Quadmark’s values of innovation and learning for good. To achieve this, we created a custom brand typeface that felt friendly and playful yet progressive. We also worked closely with the in-house design team to create a suite of brand shapes, systems and assets that conveyed the creativity and dynamism of the team.
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