Creating an emotive, lifestyle illustration suite and website for one of the UK’s leading healthcare brands
Simply required a brand partner to help refine and develop its brand proposition. This had to be achieved through an improvement of the Simply brand identity; developing the existing guidelines to combine both the updated mission, vision, values, proposition etc. and a more bold, challenger aesthetic. Alongside an updated brand, Simply required a series of outcome focused marketing campaigns, which could be utilised across digital, social and email.
ORCA created a brand and animated campaign which was a continuation of the new challenger brand aesthetic, instilling a brave, knowledgeable and progressive tone-of-voice which could be utilised across all future brand touch points. An updated digital experience was also created; improving the UX and UI to funnel users to the appropriate areas of the website, thus improving brand loyalty, leads and conversions.