Thinking

3.1.24

How to use custom illustration to benefit your brand

You don't need to have a physical product to make an impact with custom illustration. Using a new, custom illustration concept can freshen up your brand’s ad campaign or as a fun seasonal switch up in email marketing or social content. Commissioning an illustrator benefits the visual appeal of your brand by the ability to reach new audiences through its collaborative nature. These partnerships also offer a platform to support independent artists in their craft. We explore this theme through our top five collaborations between illustrators and well known, visually established brands. The work is brilliant as well as a beautiful way to engage new customers and celebrate company achievements.

GRIND x Poppy Crew

We LOVE coffee and to see Bristol based tattoo artist and Illustrator, Poppy Crew partner with GRIND is almost as good as that first cuppa in the morning. Poppy designed a limited edition coffee tin to celebrate three years of their groundbreaking compostable pods. Her cartoon-like style with layered soft shapes and uneven lines marry perfectly in this collaboration.

Adidas x Kris Andrew Small

Working with Adidas, Kris Andrew Small illustrated an explosion of creative apparel to celebrate the LGBTQIA+ community for 2022 Pride month. We admire his use of bold colours and expressive type to provide a new visual language that steers away from the traditional rainbow representation. His inspiration came from the Stonewall Activists of the Stonewall Uprising in 1969.

Ace + Tate x Polly Nor

Ace & Tate’s limited-edition collaboration with Polly Nor is here and we are loving it. Launched on 2023’s Valentine's day, this collection nods to images of roses, red wine and lipstick kisses without being the typical cliche image of love. These illustrations create something sexy, playful and fun around the theme of desire, without compromising on the darker themes for drawing women and their demons.

Paul Smith x John Booth

John Booth is a well established British artist and ceramicist. Combine with fashion designer Paul Smith and we have a match made in heaven! So, in celebration of the new Paul Smith store opening in LA, Booth takes total visual control that includes vibrant window displays, large-scale artworks and custom painted antique furniture. His playful and bold paint style works perfectly across 2D and 3D spaces to create a unified experience.  

Lucy & Yak x Ruby Taylor

Lucy & Yak’s clothing often makes an appearance in the office, so paired with Bristol based illustrator Ruby Taylor results in a win-win in our eyes. Taylor takes the original Ragan boiler suit to the next level with her repeat pattern print, inspired by woman empowerment, sisterhood and exploring the beauty in everyday objects. If you didn't know already, all the Lucy and Yaks are made from organic, recycled or past textile waste.

Chances are you’re probably in an industry with a lot of competition, and an effective way to stand out from the noise is through illustration. It brings personality in an authentic way, so by partnering with an illustrator you can boost brand recognition, create excitement and drive engagement on social channels.

So, to wrap things up illustration can be used across all business sectors from product to tech, services and hospitality. Also the chances are you’re probably in an industry with a lot of competition, and an effective way to stand out from the noise is through custom illustration. It brings personality in an authentic way, so by partnering with an illustrator you can boost brand recognition, create excitement and drive engagement on social channels. It’s also a creative way to explore different design styles without having to commit to it forever.

Written by

Yoana Puleva

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