Brand awareness campaign for Brighton’s most iconic landmark and museum.
Despite being such a unique and colourful landmark, the existing marketing activity of The Royal Pavilion wasn’t a true representation of the vibrant and distinctive museum. As a result, the client was keen to showcase some of the real artefacts, colours and textures within the campaign, to give the viewer a glimpse into the experience on offer. After such a challenging year of lockdowns and restrictions due to COVID-19, Digital Visitor wanted to emphasise the excitement that could come with a visit to The Royal Pavilion. They came up with the message ‘From Boredom to Blingdom’ which lead our creative thinking. We also wanted to instil the dreamlike quality that an out-of-the-ordinary experience such as this can provide, hence why we also brought in the primary message ‘Into the dream’.
The resulting campaign was a super eclectic and vibrant collage of decor and artefacts from The Royal Pavilion, to install that dreamlike quality. The accompanying typeface and animation style emphasised the regality and elegance of the experience while evoking a sense of fun and escape.