Lodestone is an integrated strategy, communications and public affairs consultancy, with a purpose. Working at the confluence of politics, business and society, Lodestone bring deep analysis, strategic clarity and creative ideas. Lodestone required an updated brand identity and website to better translate their updated proposition, improve user experience and clearly outline their expertise as a challenger strategic communications agency.
The Challenge
The brand and site needed to be visually led, with an emphasis on animation, video, imagery and clear, concise messaging. The website needed to facilitate the ambition of Lodestone moving forwards; articulating value and quality whilst emphasising the mission of helping organisations to change the world for the better - something which is intrinsically linked to our own mission here at ORCA.
The Solution
ORCA created a contemporary but progressive brand identity which utilised keyline shapes and patterns which related to the company’s namesake; a Lodestone mineral which has magnetic qualities and which had a huge importance in early compass use and navigation. The brand uses bold, direct messaging and carefully considered photography to highlight Lodestone’s focus, professionalism and stoicism while being hugely focused on environmental and social change.
.gif)
