Strategy

Branding

Signage

Damona

Creating a stand alone brand, opening new opportunities for an established brewery with 170 years of history

Increased revenue by:

50%

Increased revenue by:

50%

The Challenge

For 170 years the brewery’s pubs consistently delivered quality and value to its customers. The client identified an opportunity to draw in a new audience through a separate food and beverage offering that connects to the past but engages the contemporary and builds for the future.

The Solution

ORCA was commissioned to create an inclusive experience, harking back to the heritage that underpins the current estate of pubs to honour craft in the food and beverage sector. The project started with the strategic journey to identify a gap in the market and inform the new brand aesthetic.