Creating a stand alone brand, opening new opportunities for an established brewery with 170 years of history
For 170 years the brewery’s pubs consistently delivered quality and value to its customers. The client identified an opportunity to draw in a new audience through a separate food and beverage offering that connects to the past but engages the contemporary and builds for the future.
ORCA was commissioned to create an inclusive experience, harking back to the heritage that underpins the current estate of pubs to honour craft in the food and beverage sector. The project started with the strategic journey to identify a gap in the market and inform the new brand aesthetic.