The International Union for Conservation of Nature (IUCN) is a membership Union uniquely composed of both government and civil society organisations.

It provides public, private and non-governmental organisations with the knowledge and tools that enable human progress, economic development and nature conservation to take place together.

Created in 1948, the IUCN has evolved into the world’s largest and most diverse environmental network. It harnesses the experience, resources and reach of its 1,300 member organisations, and the input of some 13,000 experts. IUCN is the global authority on the status of the natural world and the measures needed to safeguard it. Their experts are organised into six commissions dedicated to species survival, environmental law, protected areas, social and economic policy, ecosystem management, and education and communication.

The IUCN required a visual identity, modern front-end website design and a detailed marketing strategy for The IUCN World Conservation Congress 2020, which will be held in Marseille.

ORCA and Hurricane Media joined forces in the pitch for this global RfP, as a way of combining our different areas of expertise. We saw off stiff global competition to win the project and couldn't be more proud to work with such an incredible institution, for such a hugely significant cause.

Hurricane Media is a specialist content and video marketing agency. They create beautiful, original and effective brand and content campaigns.

With extensive experience in the not-for-profit, NGO and government sectors, ORCA continues to support a plethora of amazing organisations, including The Whale and Dolphin Conservation (WDC), Phase Worldwide, Frank Water, Fryshuset and many more, and we're excited to add the IUCN to this ever-growing list. James Ewin, Creative Director of ORCA comments:

"It's a hugely important aim for everybody at ORCA to work with clients which make a difference to the world, and to include more impactful, charitable projects to our portfolio over the coming years."

We look forward to the next few months, helping the IUCN to spread awareness, build support and improve usability for their upcoming conference, and for the future.