Building a new Challenger Brand within the straight edged, corporate consultancy sector
Branding
Digital
Strategy
Animation
Campaigns
Social
Branding
Digital
Strategy
Animation
Campaigns
Social
Branding
Digital
Strategy
Animation
Campaigns
Social
Branding
Digital
Strategy
Animation
Campaigns
Social
Branding
Digital
Strategy
Animation
Campaigns
Social
Branding
Digital
Strategy
Animation
Campaigns
Social
Branding
Digital
Strategy
Animation
Campaigns
Social
Branding
Digital
Strategy
Animation
Campaigns
Social
Branding
Digital
Strategy
Animation
Campaigns
Social
Wharton Ignite are a challenger consultancy offering a series of focused labs and accelerator programmes, with the aim of transforming culture for brave businesses. They needed a brand identity and strategy that was as impactful as their values.
THE SOLUTION
The result was a bold and disruptive visual identity and accompanying campaign that truly reflects the future facing nature of the business. The progressive, bold colour palette, tone of voice and use of geometric graphics sets this innovative consultancy apart from any other in the market place. The hexagon brand icon offers a subtle nod to Wharton Ignite's parent company; Wharton Business Consulting.
