Building a new Challanger Brand within the straight edged, corporate consultancy sector

Branding

Digital

Strategy

Animation

Campaigns

Social

Branding

Digital

Strategy

Animation

Campaigns

Social

Branding

Digital

Strategy

Animation

Campaigns

Social

Branding

Digital

Strategy

Animation

Campaigns

Social

Branding

Digital

Strategy

Animation

Campaigns

Social

Branding

Digital

Strategy

Animation

Campaigns

Social

Branding

Digital

Strategy

Animation

Campaigns

Social

Branding

Digital

Strategy

Animation

Campaigns

Social

Branding

Digital

Strategy

Animation

Campaigns

Social

Wharton Ignite are a challenger consultancy offering a series of focused labs and accelerator programmes, with the aim of transforming culture for brave businesses. They needed a brand identity and strategy that was as impactful as their values.

THE SOLUTION

The result was a bold and disruptive visual identity and accompanying campaign that truly reflects the future facing nature of the business. The progressive, bold colour palette, tone of voice and use of geometric graphics sets this innovative consultancy apart from any other in the market place. The hexagon brand icon offers a subtle nod to Wharton Ignite's parent company; Wharton Business Consulting.