Full brand and digital development for an international lifestyle brand rooted in mountain, ocean, and food culture.

Visual Identity

Guidelines

Digital

Strategy

Art direction

Visual Identity

Guidelines

Digital

Strategy

Art direction

Visual Identity

Guidelines

Digital

Strategy

Art direction

Visual Identity

Guidelines

Digital

Strategy

Art direction

Visual Identity

Guidelines

Digital

Strategy

Art direction

Visual Identity

Guidelines

Digital

Strategy

Art direction

Visual Identity

Guidelines

Digital

Strategy

Art direction

Visual Identity

Guidelines

Digital

Strategy

Art direction

Visual Identity

Guidelines

Digital

Strategy

Art direction

Terasu is a creative lifestyle studio rooted in Mountain, Ocean, and Food culture. Based in SF, LA and Tokyo, Tarasu work with a variety of artists, chefs, and makers across many mediums. Their aim is to illuminate new perspectives by bringing into focus a variety of living things. The small limited runs of product that result are a convergence of skills, materials, and ideas.

THE SOLUTION

Terasu required a brand which would work well over multiple products and items, and appeal to their followers from all over the globe. They requested a minimal mark with custom accompanying typography, which could represent their areas of interest and their unique approach to making, writing and storytelling. We crated a mark inspired by food, mountains and oceans. ORCA were also tasked with creating a full digital brand and e-commerce website to house the various products and articles produced by Terasu. The website needed to present the products in a way which didn’t distract from their natural form. Each item is significant, and very different from one another, so the website needed to be minimal and elegant.