Brand development and campaign creation for an innovative workforce analytics software.

BBRAND IDENTITY

BRAND MESSAGING

COPYWRITING

BRAND REALISATION

ANIMATION

CAMPAIGN CREATION

BBRAND IDENTITY

BRAND MESSAGING

COPYWRITING

BRAND REALISATION

ANIMATION

CAMPAIGN CREATION

BBRAND IDENTITY

BRAND MESSAGING

COPYWRITING

BRAND REALISATION

ANIMATION

CAMPAIGN CREATION

BBRAND IDENTITY

BRAND MESSAGING

COPYWRITING

BRAND REALISATION

ANIMATION

CAMPAIGN CREATION

BBRAND IDENTITY

BRAND MESSAGING

COPYWRITING

BRAND REALISATION

ANIMATION

CAMPAIGN CREATION

BBRAND IDENTITY

BRAND MESSAGING

COPYWRITING

BRAND REALISATION

ANIMATION

CAMPAIGN CREATION

BBRAND IDENTITY

BRAND MESSAGING

COPYWRITING

BRAND REALISATION

ANIMATION

CAMPAIGN CREATION

BBRAND IDENTITY

BRAND MESSAGING

COPYWRITING

BRAND REALISATION

ANIMATION

CAMPAIGN CREATION

BBRAND IDENTITY

BRAND MESSAGING

COPYWRITING

BRAND REALISATION

ANIMATION

CAMPAIGN CREATION

Simply is an analytics platform aimed to close the skills gaps and futureproof the workforce of some of the world’s biggest employers. Simply is built especially for bold leaders navigating the new world of work. It exists to create three types of value for FTSE 250 organisations: Financial Value; Impact on Society; Human Wellbeing.

THE CHALLENGE

Simply required a brand partner to help refine and develop its brand proposition. This had to be achieved through an improvement of the Simply brand identity; developing the existing guidelines to combine both the updated mission, vision, values, proposition etc. and a more bold, challenger aesthetic. Alongside an updated brand, Simply required a series of outcome focused marketing campaigns, which could be utilised across digital, social and email.

THE SOLUTION

ORCA created a brand and animated campaign which was a continuation of the new challenger brand aesthetic, instilling a brave, knowledgeable and progressive tone-of-voice which could be utilised across all future brand touch points. An updated digital experience was also created; improving the UX and UI to funnel users to the appropriate areas of the website, thus improving brand loyalty, leads and conversions.