BRAND AWARENESS CAMPAIGN for Brighton’s most iconic landmark and museum.

Campaign Branding

Campaign Creation

Animation

Art Direction

Artworking

OOH

Campaign Branding

Campaign Creation

Animation

Art Direction

Artworking

OOH

Campaign Branding

Campaign Creation

Animation

Art Direction

Artworking

OOH

Campaign Branding

Campaign Creation

Animation

Art Direction

Artworking

OOH

Campaign Branding

Campaign Creation

Animation

Art Direction

Artworking

OOH

Campaign Branding

Campaign Creation

Animation

Art Direction

Artworking

OOH

Campaign Branding

Campaign Creation

Animation

Art Direction

Artworking

OOH

Campaign Branding

Campaign Creation

Animation

Art Direction

Artworking

OOH

Campaign Branding

Campaign Creation

Animation

Art Direction

Artworking

OOH

The Royal Pavilion has a colourful history stretching back over 200 years. Built as the seaside pleasure palace for King George IV, it has also served as a civic building, First World War hospital, and has since become a true icon of Brighton. These days, The Royal Pavilion is Brighton’s most well known landmark and museum, serving an eclectic mix of distinctive - somewhat eccentric - decor, artwork and artefacts from across the globe. It’s a place where English Royal meets East Asian influence. In partnership with Digital Visitor, ORCA were commissioned to create a brand awareness campaign to help drive awareness and consideration amongst local residents, amounting in a greater volume of paid visitors. The campaign was intended for social media, PPC and a series OOH advertisements.

THE CHALLENGE

Despite being such a unique and colourful landmark, the existing marketing activity of The Royal Pavilion wasn’t a true representation of the vibrant and distinctive museum. As a result, the client was keen to showcase some of the real artefacts, colours and textures within the campaign, to give the viewer a glimpse into the experience on offer. After such a challenging year of lockdowns and restrictions due to COVID-19, Digital Visitor wanted to emphasise the excitement that could come with a visit to The Royal Pavilion. They came up with the message ‘From Boredom to Blingdom’ which lead our creative thinking. We also wanted to instil the dreamlike quality that an out-of-the-ordinary experience such as this can provide, hence why we also brought in the primary message ‘Into the dream’.

THE SOLUTION

The resulting campaign was a super eclectic and vibrant collage of decor and artefacts from The Royal Pavilion, to install that dreamlike quality. The accompanying typeface and animation style emphasised the regality and elegance of the experience while evoking a sense of fun and escape.