Brand development and Web Design for a sustainable, award winning supplements brand

ANIMATION

BRAND GUIDELINES

MESSAGING

BRANDING

STRATEGY

UI

UX

ILLUSTRATION

ANIMATION

BRAND GUIDELINES

MESSAGING

BRANDING

STRATEGY

UI

UX

ILLUSTRATION

ANIMATION

BRAND GUIDELINES

MESSAGING

BRANDING

STRATEGY

UI

UX

ILLUSTRATION

ANIMATION

BRAND GUIDELINES

MESSAGING

BRANDING

STRATEGY

UI

UX

ILLUSTRATION

ANIMATION

BRAND GUIDELINES

MESSAGING

BRANDING

STRATEGY

UI

UX

ILLUSTRATION

ANIMATION

BRAND GUIDELINES

MESSAGING

BRANDING

STRATEGY

UI

UX

ILLUSTRATION

ANIMATION

BRAND GUIDELINES

MESSAGING

BRANDING

STRATEGY

UI

UX

ILLUSTRATION

ANIMATION

BRAND GUIDELINES

MESSAGING

BRANDING

STRATEGY

UI

UX

ILLUSTRATION

ANIMATION

BRAND GUIDELINES

MESSAGING

BRANDING

STRATEGY

UI

UX

ILLUSTRATION

Motion Nutrition helps you stress less, sleep deeper and live happier with its award winning range of organic, sustainable and award winning supplements, formulated by the brightest neuroscientists, made in the UK. Motion Nutrition commissioned ORCA to revamp its brand architecture, including the wider visual identity, brand messaging, UI, UX and digital assets. The company has seen significant growth over recent years and since the launch of its Nootropics product range, a new focus has been established with a more refined growth opportunity. As a result, Motion Nutrition wanted to evolve into a lifestyle brand as opposed to a performance brand- transitioning from slimline products and shakes, shifting focus to promote healthy lifestyle choices, mental wellbeing and self-confidence through the supply of its core Nootropics range.

THE CHALLENGE

Simply required a brand partner to help refine and develop its brand proposition. This had to be achieved through an improvement of the Simply brand identity; developing the existing guidelines to combine both the updated mission, vision, values, proposition etc. and a more bold, challenger aesthetic. Alongside an updated brand, Simply required a series of outcome focused marketing campaigns, which could be utilised across digital, social and email.

THE SOLUTION

ORCA created a brand and animated campaign which was a continuation of the new challenger brand aesthetic, instilling a brave, knowledgeable and progressive tone-of-voice which could be utilised across all future brand touch points. An updated digital experience was also created; improving the UX and UI to funnel users to the appropriate areas of the website, thus improving brand loyalty, leads and conversions.