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Branding

Digital

Illustration

Motion Nutrition

Creating an emotive, lifestyle illustration suite and website for one of the UK’s leading healthcare brands

Increased revenue by:

50%

Increased revenue by:

50%

Motion Nutrition helps you stress less, sleep deeper and live happier with its award winning range of organic, sustainable and award winning supplements, formulated by the brightest neuroscientists, made in the UK. Motion Nutrition commissioned ORCA to revamp its brand architecture, including the wider visual identity, brand messaging, UI, UX and digital assets. The company has seen significant growth over recent years and since the launch of its Nootropics product range, a new focus has been established with a more refined growth opportunity. As a result, Motion Nutrition wanted to evolve into a lifestyle brand as opposed to a performance brand- transitioning from slimline products and shakes, shifting focus to promote healthy lifestyle choices, mental wellbeing and self-confidence through the supply of its core Nootropics range.

Illustration of a girl wearing purple dungarees, and a photo of a woman holding a jar of sleep capsules
Image of colourful website design for Motion Nutrition with illustrated assets
3 phone screens on an orange background, showing various webpages
Six squares showing concept posts for socials, with quotes and images of the supplement bottles

The Solution

Motion Nutrition wanted to evolve to become more of a lifestyle brand as opposed to a performance brand- transitioning from slimline products and shakes, shifting focus to promote healthy lifestyle choices, mental wellbeing and self-confidence through the supply of its core Nootropics range. ORCA created a fun, engaging and emotive visual identity with the use of playful and relatable illustrations, animated icons, lifestyle photography and a bright, eye-catching colour palette. We coupled this with a super sleek, intuitive and progressive website design which championed usability and customer experience.

A billboard advertisement for motion nutrition with an illustration of a person sat cross legged surrounded by plants, with purple text that reads 'Sleep deeper, do better & feel more alive'
Two flyer designs in orange and purple, with illustrations and text
Brand guidelines pages for Motion Nutrition, with details of brand colours, brand illustrations and brand typeface