Full Visual Identity and software development for a disruptive online drama school

BRANDING

COLLATERAL

ART DIRECTION

ANIMATION

VIDEO PRODUCTION

WEBSITE

STRATEGY

MARKETING

BRANDING

COLLATERAL

ART DIRECTION

ANIMATION

VIDEO PRODUCTION

WEBSITE

STRATEGY

MARKETING

BRANDING

COLLATERAL

ART DIRECTION

ANIMATION

VIDEO PRODUCTION

WEBSITE

STRATEGY

MARKETING

BRANDING

COLLATERAL

ART DIRECTION

ANIMATION

VIDEO PRODUCTION

WEBSITE

STRATEGY

MARKETING

BRANDING

COLLATERAL

ART DIRECTION

ANIMATION

VIDEO PRODUCTION

WEBSITE

STRATEGY

MARKETING

BRANDING

COLLATERAL

ART DIRECTION

ANIMATION

VIDEO PRODUCTION

WEBSITE

STRATEGY

MARKETING

BRANDING

COLLATERAL

ART DIRECTION

ANIMATION

VIDEO PRODUCTION

WEBSITE

STRATEGY

MARKETING

BRANDING

COLLATERAL

ART DIRECTION

ANIMATION

VIDEO PRODUCTION

WEBSITE

STRATEGY

MARKETING

BRANDING

COLLATERAL

ART DIRECTION

ANIMATION

VIDEO PRODUCTION

WEBSITE

STRATEGY

MARKETING

iampro is an online drama school built with the core focus of creating accessible, affordable learning for everyone, no matter what their background or circumstances. iampro offer a series of online courses and workshops, created by some of the industry’s hottest professionals in subjects such as Voice, Movement, Acting and Production. ORCA were commissioned by iampro to create a disruptive, youthful and progressive brand identity and online educational platform (LMS), as well as a full ongoing brand and marketing strategy.

THE SOLUTION

Working closely with the key stakeholders, we created a brand image and a tone-of-voice which is bold, brave and accessible to older kids and young adults, from all walks of life. The use of an eye couple with a camera lens within the logo mark represents the performing arts as a whole; being centre stage and admired by your audience. It also evokes a sense of protection and support; the overseeing, advisory guardian that is the online drama school. Alongside raw, diverse imagery and expressive graphic forms, the brand packs a bunch and bursted onto the scene with great reception in late 2020.