BRAND IDENTITY & FULL BRAND OVERHAUL for award-winning digital transformation service provider

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

First Solution Group was comprised of three businesses, First Solution, First Digital and First People. The award-winning group required a brand and digital partner to create and develop a new brand architecture and overarching brand identity to encompass the three brands appropriately.

The Challenge

The chosen brand needed to communicate forward thinking, embracing change, AI, machine learning and agility as well as trust, transparency and consistency to encourage new customers whilst appealing to current loyal customer. Using a new descriptive or amalgamated brand name, the brand was required to be a progressive representation of the First Solution story, whilst clearly communicating the brand values and business proposition.

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The Solution

We future-proofed the business, translating the new Emerge Digital brand name and identity across all touchpoints. Overhauling the group’s identities and website better communicates with Emerge Digital’s target audience in a more versatile, progressive and approachable way.

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We were looking for creative partners to design a new brand for our business, and really struggled to find a branding agency with both top-notch design skills and a strong and demonstrable understanding of brands that are breaking conventions and challenging their industries. Then, we met ORCA. From the first meeting to the final delivery, the entire experience with ORCA was a delight. They fully understood our ambitions for the business and created a wholly original brand that stands tall above the banal brands found in our industry. Communication throughout the entire project was exemplary, and the carefully crafted presentation of concepts made the [potentially challenging] feedback process a really pleasant experience. The team listened carefully to our feedback and took it on board, but crucially they weren't afraid to stand behind their concepts and challenge our comments. The flexibility that the team demonstrated was fantastic - they showed a true commitment to producing a brand that we loved and went over and above what we expected. It's been an absolute joy to work with ORCA, and we can't recommend them enough.

Nigel Church, Group Managing Director