VISUAL IDENTITY & DIGITAL DESIGN for the world's first social TV discovery platform

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

Visual Identity

UI & Digital

Social

Brand Guidelines

Animation

Brand Guardianship

BOB is the world's first social TV discovery platform, here to revolutionise the way we watch TV. It's a recommend and search app, available on IOS, Android and web with a focus on movie streaming and on-demand TV. BOB needed a brand partner to revamp their brand identity, website user interface and app design. BOB believe that an individual’s TV preferences are as unique as their DNA, and ORCA believe the same about a company’s brand identity. With principles aligned, we were excited to be working on this project!

THE CHALLENGE

Looking at this with a ‘startup mentality’, BOB required a progressive and distinctive brand identity which could help them stand out and appeal to time-poor streamers, particularly those Millennials and Gen-Zs who consider the browsing experience as synonymous with the entertainment itself. The brand needed to stand alone from the competition, evoking a sense of an almost exclusive club; one where the user will feel like they are part of something special, invited in to an exclusive secret. This in turn would instil brand appeal and brand loyalty. BOB required a visual identity and brand message which could match the values and aspirations of the business, within this continually evolving space. The name BOB has immediate associations with the male name, but the client was keen to avoid any representation of BOB being either a character or a person.

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THE SOLUTION

ORCA created a retro logo mark which plays on the concept of BOB being available at the push of a button (or app avatar) to fix all of one's streaming problems. The soft, rounded UI creates a sense of warmth and friendliness, instilling an informal and approachable user experience. This is complemented by the loud and confident variable typeface, effectively grabbing attention both in advertising and within the app itself. The colour scheme which blends a contemporary and a retro aesthetic aims to establish a sense of familiarity and comfort, while steering away from the colour treatment utilised amongst BOB's competitors. It also juxtaposes a typically masculine name with feminine colours to avoid any association with BOB being a specific gender, person or a character. The accompanying tone of voice is tongue-in-cheek yet empowering. The heavy drop shadow from the logo has been used to sit behind content covers in the UI, bringing brand consistency throughout the design. ORCA created a visual identity with a retro feel to it but with a modern edge; a nod to simpler times, which the Millennial generation often crave and become nostalgic for.

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Finally we incorporated a fun photography treatment throughout the brand which uses multiple images of famous films from different streaming apps to create one image; essentially depicting what BOB offer, by bringing everything into one place to create a new, convenient entertainment experience.

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