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Distinctive branding for

tomorrow’s challengers

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Harbour case study images
Harbour case study images
Who Are We

ORCA is a brand agency dedicated to helping brands challenge across sectors. We drive impact with bold creativity, shaping the future for tomorrow's leaders.

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A challenger brand is defined, primarily, by a mindset – it has business ambitions bigger than its conventional resources, and is prepared to go against the existing conventions or codes of the category, to break through.

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Be Brave

Be willing to confront industry norms. Speak out against outdated practices, advocate for change, and position your brand as a thought leader in your niche.

Be Human

Understand your customers' needs, preferences, and pain points. Insight-led brand identities and brand campaigns can set you apart from less agile competitors.

Be Agile

Stay nimble and adaptable. Be quick to adjust your strategies and seize emerging opportunities. Make the most of cost-effective marketing tactics to gain attention and disrupt the market.

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Challenger brands are NOT always startups
Challenger brands are NOT always small
Challenger brands are NOT always edgy
Challenger brands are NOT always founder-led

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