Thales

Branding, slogan creation and website content copywriting

Orca were approached by the critical infrastructure giant, Thales, earlier in the year. The request was for a brand new logo identity for Thales Cyber & Consulting; the Critical Information Systems and Cybersecurity subsidiary of the Thales group. Thales Cyber & Consulting consists of over 1,500 technical experts offering unparalleled management consultancy across the most competitive sectors – Defense, Aerospace, Energy, Transport and Government.

The branding included the creation of a unique logo mark and icon that would sit within the existing Thales Group brand guidelines. Orca then carried out an extensive ‘slogan creation’ process, to find the perfect accompanying slogan for the TC&C brand. We settled on a triune of words that perfectly described the TC&C offerings, which also ran consistently with the main Thales Group brand slogan of: ‘Together – Safer – Everywhere’.

Orca then created all the accompanying stationery and collateral for the brand; rolling out the new icon and logo mark across all print materials.

We were also asked to create the website content copy for the Thales Cyber & Consulting website. Our copywriters and brand developers spent months running workshops and dealing with individual team members from each sector of the TC&C group, to collate the necessary information required to write direct content that was easily digestible for a global audience.

Orca were then asked to created slide presentations and graphics for the external launch of the Thales Cyber & Consulting brand at Williams F1.